Thursday, January 6, 2011

The stage of youth to the power of Hunan Satellite TV

 The stage of youth to the power of Hunan Satellite TV
Communication Research as an amateur, I have spent on TV time and energy are few. I also know that Hunan TV mm in particular its entertainment mm a
Direct are the fire, but never seriously thought about it because of the location of fire. until the last day of 2010 with friends drove to the Guangzhou International Sports Performance Center
Hunan Satellite TV's New Year's Eve watching the concert, in the Youth Po Kong, Guangzhou International Sports Performing Arts center, about 4 pm. The show started at 7:30, and then
already performing arts center is crowded out. The crowd of young friends naturally to the majority, which also Many selling telescope and the star signs with various items of small
trafficking. with me to the position of 40 newly hatched first boss, with his view of Hunan Satellite TV's New Year's Eve family concert. His son and daughter in a university in Korea, read professional women
children animation is a fan of martial arts, while still in elementary school son is a fan of Li Wei, They pointed to the crowd from time to time to tell us where is the martial arts fans, where fans of Lee Wei
, where is a fan of Chen Xiang, what is the difference of their dress.
It is reported that compared with previous years, this year's Hunan TV New Year's Eve special will be done to promote Although a good effect, but direct investment is not that big promotion, or even less than in previous years
also be sold than in previous years ticket sales have doubled from two to three mm fan sense, both in they are unexpected, and they expected. Why is there this seemingly
unexpected effect? to figure out the secret of which, first of all had to start with Hunan Satellite TV's program positioning, because the brand
brand positioning is the core of planning and starting point. we all know, Hunan Satellite TV has always been taking the youth line, its main target audience is young and although no longer the attitude of youth is still young and middle-aged
people, the The term The name of Hunan Satellite TV is full of passion, dynamism and vitality, passion, beautiful, fantastic program formats and lighting and stage design
just to meet the needs of this group, so it goes, Hunan Satellite TV or else the fire would be hard ah mm to a large extent, the stage is not
Hunan Satellite TV to build in any tangible material substance on, but take heart in his audience, because youth itself is the real force of the stage to the Hunan Satellite TV programs
the audience just as the longing heart and dreams of nothing more effective carrier of the projection.
Hunan TV branding and planning is mm good at playing another genius of a portfolio, to maximize the integration and use the limited resources at hand well. As far as I
years of observation, Hunan Satellite TV is focusing on a long period of time programming and design integrity and the overall effect of time between the various programs and activities of the phase ring deduction
, interrelated, often during the previous phase activities, activities for the next stage has planted the seeds, and prepared the way to spare the pre-publicity, tempt the audience
appetite. This propaganda seemingly inadvertently, are actually Originality is tantamount to the side while making money for their next phase of the program do not spend money on advertising mm from the fast men of the
selection to the Tanabata party, and then New Year's Eve concert, followed a child this way on 6 December .2010, by Wang Han, Li presided over the Hunan Satellite TV seize the opportunity to focus on a new TV program recommended by the fourth gear mm the design of specific programs, Hunan TV special emphasis programs interactive, participatory and confrontational, and always
innovation, inventive, therefore, always grasp the audience's attention.
In addition, To some extent, other domestic Hunan Satellite TV is often unintentionally done a lot of free publicity. Hunan Satellite TV is a creative and open-air
stack gas out of the first in the cultural field, many popular programs in the form ratings have first appeared in the Hunan Satellite TV, and then imitated by other TV stations that follow is actually mm for the South Lake
TV special to do large and its free advertising. Take the last in 2010, the total of CCTV, Hunan , Jiangsu, Zhejiang, Shenzhen, Anhui, Guangzhou, Qinghai, Shaanxi
other 16 stations will be held New Year's Eve, though these stations are also distinctive, but ranked by PPTV heat, Hunan TV New Year's Eve will be ranked First, the data from the PPS
statistics show that Hunan TV New Year's Eve concert at the same time the number of online viewers up to 94 million, more than 240,000 Jiangsu Satellite TV nearly 4 times; view of this, still the most talked about and create cross-
concert in pioneer's Hunan Satellite TV.
there was a schools in Jiangsu Province promulgated regulations to prohibit the students on Hunan Satellite TV, in fact, they'd do to Hunan Satellite TV, a big free advertisement. youthful vitality and < br> Passion is the best part of human nature, if such activity or choke with suppressed passion, always looking to vent and express their own exports, otherwise, individual or social
the spirit or the flesh will health will be harmed in some degree mm to a large extent, not Hunan Satellite TV has created School Education and boring social environment, and both are done free of charge for Hunan TV ads.
the above points, perhaps the Chinese provinces of Hunan Satellite TV executive, and even China, the world of TV media forefront of entertainment the secret strike.
Welcome everyone to my shop,

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